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5 Simple Conversion Rate Optimization Tips for Lead Generation Sites via @tonynwright
For businesses looking to increase leads, every conversion is precious because each could be a paying customer. Here are 5 tips that can help.
The post 5 Simple Conversion Rate Optimization Tips for Lead Generation Sites via @tonynwright appeared first on Search Engine Journal.
Google On The Worst it Can Do Against Black Hat SEO via @MattGSouthern
Google’s John Mueller explains the strongest penalties that can be issued against sites caught using black hat SEO tactics.
The post Google On The Worst it Can Do Against Black Hat SEO via @MattGSouthern appeared first on Search Engine Journal.
Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
The post What Are Keywords & How They Work in PPC via @AndrewLolk appeared first on Search Engine Journal.
5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing
Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading
The post 5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing appeared first on Content Marketing Institute.
YouTube Launches Biweekly ‘Shorts Report’ For Creators via @MattGSouthern
YouTube is launching the Shorts Report, a biweekly resource for creators with information about product updates, video inspiration, and content creation tips.
The post YouTube Launches Biweekly ‘Shorts Report’ For Creators via @MattGSouthern appeared first on Search Engine Journal.
Twitter Eyes Subscriptions for Premium Features via @MattGSouthern
Twitter is reportedly looking to add a new stream of revenue by offering premium features through a monthly subscription.
The post Twitter Eyes Subscriptions for Premium Features via @MattGSouthern appeared first on Search Engine Journal.
Bing Launches Large Scale Spelling Correction Worldwide via @MattGSouthern
Microsoft Bing’s large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages.
The post Bing Launches Large Scale Spelling Correction Worldwide via @MattGSouthern appeared first on Search Engine Journal.
Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x.
The post Facebook & Instagram Shops Integrate With Shopify via @MattGSouthern appeared first on Search Engine Journal.
How to Develop Your PPC Strategy via @LisaRocksSEM
A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.
The post How to Develop Your PPC Strategy via @LisaRocksSEM appeared first on Search Engine Journal.
On today’s Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what’s important and what’s changing for Google My Business and Local Search in 2021. First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory. Second, the ability to sync Google My Business and Google Merchant Center to highlight products available at different locations. Then they get deeper into things like Service Areas, safety precautions, combatting spam and other happenings within GMB management. Today’s episode of the Search Engine Journal show is dedicated to Hamlet Batista.
The post Google My Business & Local SEO in 2021 [Podcast] appeared first on Search Engine Journal.
