contentmarketing Archives - Page 9 of 532

October 19, 2024

Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one).

October 18, 2024

Google Search Has A New Boss: Prabhakar Raghavan Steps Down

Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality.

The post Google Search Has A New Boss: Prabhakar Raghavan Steps Down appeared first on Search Engine Journal.

October 18, 2024

7 Ecommerce Auditing Priorities for Black Friday 2024

Here are 7 essential areas to audit now to ensure your site stands out during Black Friday and Cyber Monday (BFCM) 2024.

The post 7 Ecommerce Auditing Priorities for Black Friday 2024 appeared first on Search Engine Journal.

October 18, 2024

Google Warns Against Over-Reliance On SEO Tool Metrics

Google’s John Mueller says don’t obsess over SEO tool numbers. Instead, make great content people actually want.

The post Google Warns Against Over-Reliance On SEO Tool Metrics appeared first on Search Engine Journal.

October 18, 2024

An Open Letter From The CEO Of Search Engine Journal

SEJ’s CEO reflects on the recent acquisition of Search Engine Land by Semrush while reaffirming Search Engine Journal’s commitment to independent, unbiased SEO journalism.

The post An Open Letter From The CEO Of Search Engine Journal appeared first on Search Engine Journal.

October 18, 2024

Ask An SEO: What Links Should You Build For A Natural Backlink Profile?

Uncover the truth about backlinks for SEO. Learn how focusing on your audience and creating brand demand can naturally lead to valuable backlinks.

The post Ask An SEO: What Links Should You Build For A Natural Backlink Profile? appeared first on Search Engine Journal.

October 18, 2024

6 Ideas for Epic Audio and Video Storytelling [Examples]

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

October 17, 2024

Bing Webmaster Tools Update: More Data, Recommendations, Copilot

Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase.

The post Bing Webmaster Tools Update: More Data, Recommendations, Copilot appeared first on Search Engine Journal.

October 17, 2024

What Is Click-Through Rate & Why CTR Is Important

Learn why click-through rate (CTR) matters in online advertising. Find out how to increase your CTR and drive more traffic to your website.

The post What Is Click-Through Rate & Why CTR Is Important appeared first on Search Engine Journal.

October 17, 2024

YouTube Introduces Changes Across Web, Mobile, and TV

YouTube announces updates, introducing new features across all platforms in response to user feedback.

The post YouTube Introduces Changes Across Web, Mobile, and TV appeared first on Search Engine Journal.