What To Do When the Optimal Strategy Isn’t Optimal

What To Do When the Optimal Strategy Isn’t Optimal

There’s nothing better than an ambitious content or marketing strategy to inspire teams to aim high — except for the realistic version you can actually implement. Try this process to bring your so-called optimal plans back to earth.

How AI Grades for Influencers Help With Brand Safety

How AI Grades for Influencers Help With Brand Safety

One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. How can brands invest in social media personalities who aren’t likely to enter into risky political talk? New AI tools can help.