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Posted on August 24, 2023

How Google Analytics 4 Uses AI To Enhance Your Marketing Data

How Google Analytics 4 Uses AI To Enhance Your Marketing Data

Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations.

The post How Google Analytics 4 Uses AI To Enhance Your Marketing Data appeared first on Search Engine Journal.

Posted on August 24, 2023

How To Optimize Your Content for Google’s Search Generative Experience 

How To Optimize Your Content for Google’s Search Generative Experience 

Google wants to revamp its search results page again. It plans to deliver an even more seamless multifaceted experience to diminish the need to click. Follow these tips to help your content be part of those results.
Posted on August 23, 2023

Elon Musk Confirms Removal Of Context For Links In X Posts

Elon Musk Confirms Removal Of Context For Links In X Posts

Elon Musk plans a major shift in how links are displayed in X posts by removing headlines and descriptions. How will this affect content marketers?

The post Elon Musk Confirms Removal Of Context For Links In X Posts appeared first on Search Engine Journal.

Posted on August 23, 2023

Threads By Instagram Expands To Web Browsers This Week

Threads By Instagram Expands To Web Browsers This Week

The web interface for Threads is coming to desktop browsers this week, making it easier for marketers to reach target audiences on the Instagram platform.

The post Threads By Instagram Expands To Web Browsers This Week appeared first on Search Engine Journal.

Posted on August 23, 2023

Google Podcast Sheds Light On Ranking Systems & Updates

Google Podcast Sheds Light On Ranking Systems & Updates

Google’s Search Off The Record podcast sheds light on the search engine’s evolving ranking systems and updates.

The post Google Podcast Sheds Light On Ranking Systems & Updates appeared first on Search Engine Journal.

Posted on August 23, 2023

OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning

OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning

OpenAI allows developers to customize GPT-3.5 Turbo through fine-tuning, improving performance on specialized tasks.

The post OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning appeared first on Search Engine Journal.

Posted on August 23, 2023

Google Launches August 2023 Core Update

Google Launches August 2023 Core Update

Google announces rollout of August 2023 core search update, which may take weeks to complete.

The post Google Launches August 2023 Core Update appeared first on Search Engine Journal.

Posted on August 23, 2023

How To Create a Content Marketing Career Path (So You Don’t Lose Your Star Talent)

How To Create a Content Marketing Career Path (So You Don’t Lose Your Star Talent)

Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining content team members.
Posted on August 22, 2023

Google AdsLiaison On Performance Max Brand Safety Controls

Google AdsLiaison On Performance Max Brand Safety Controls

Have a question about Google Performance Max brand safety controls? Google AdsLiaison offered clarification about the options available for advertisers to protect brand reputation.

The post Google AdsLiaison On Performance Max Brand Safety Controls appeared first on Search Engine Journal.

Posted on August 22, 2023

YouTube Announces Music Industry Partnerships For Responsible AI Development

YouTube Announces Music Industry Partnerships For Responsible AI Development

YouTube and Universal Music Group announced a partnership to develop generative AI tools that foster creativity while protecting artists’ creative authenticity and rights.

The post YouTube Announces Music Industry Partnerships For Responsible AI Development appeared first on Search Engine Journal.

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