57+ Content Marketing Statistics To Help You Succeed in 2025

57+ Content Marketing Statistics To Help You Succeed in 2025

Input from you and your peers in CMI’s surveys generated a lot of numbers. To help, we parsed the 2024 B2B content marketing research and career outlook and the niche surveys for demand gen marketers, marketing marketers, and bloggers.

How To Use Friction To Build Better B2B Customers

How To Use Friction To Build Better B2B Customers

Isn’t the point of marketing to remove friction from the buyer’s journey? Not for highly customizable or complex purchases. Slowing the customer down gives you time to guide them to options and add-ons that suit them best. Here’s how.