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Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
The post Google Ads To Phase Out Enhanced CPC Bidding Strategy appeared first on Search Engine Journal.
Starting out as an independent SEO consultant? Don’t make these common mistakes. Learn from the experience of an experienced independent consultant in this article.
The post 7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) appeared first on Search Engine Journal.
Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention.
The post 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention appeared first on Search Engine Journal.
Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)
Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings
The post Google’s Guidance About The Recent Ranking Update appeared first on Search Engine Journal.
Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking.
The post Google Analytics Update: Plot Up To Five Metrics At Once appeared first on Search Engine Journal.
Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns.
The post Mediavine Bans Publisher For Overuse Of AI-Generated Content appeared first on Search Engine Journal.
Go for the Win-Win: Game Your Paid Media Strategy
A critical flaw in the LiteSpeed Cache WordPress plugin puts millions of websites at risk of full site takeovers
The post New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk appeared first on Search Engine Journal.
Google wants to unify structured data markup and Merchant Center feed data for consistent product listings across shopping experiences.
The post Google May Unify Schema Markup & Merchant Center Feed Data appeared first on Search Engine Journal.