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Rank tracking is still an important part of any successful SEO strategy and a key metric for SEO pros and marketers continue to measure.
The post Rank Tracking: How To Do It The Right Way appeared first on Search Engine Journal.
ChatGPT: The Future of AI in Content Is in Your Hands [Rose-Colored Glasses]
No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better. Continue reading 
Improve how users experience your site by learning how to identify and eliminate render-blocking resources.
The post How To Eliminate Render-Blocking Resources appeared first on Search Engine Journal.
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports.
The post Google Analytics 4 Rolling Out Built-In Landing Page Report appeared first on Search Engine Journal.
Meta implemented a number of new programs and features designed to improve safety and security on its platforms in 2022.
The post Meta Focused On Safety, Security in 2022 appeared first on Search Engine Journal.
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for.
The post Google E-E-A-T: How To Demonstrate First-Hand Experience appeared first on Search Engine Journal.
Read on as Frost shares her experience of becoming an in-house content strategist, go-to SEO techniques, and tips for building a rewarding SEO career.
The post From Freelance Writer To In-House Leader: Meet Aja Frost appeared first on Search Engine Journal.
27+ Content Marketing Statistics To Help You Succeed in 2023
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. Continue reading 
Zero-click searches are becoming more frequent. What can you do about it?
The post Google and the Rise of Zero Click Searches – What Does it Mean For Your Business? [Podcast] appeared first on Search Engine Journal.
Time For a Content Strategy Pivot? Here’s How To Decide (and Get Started)
Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot. Continue reading 