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A Googler remarked that links have “a lot less significant impact” today than they previously did in the past
The post Google: Links Have Less Impact Today Than In The Past appeared first on Search Engine Journal.
Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay.
The post Google Adds 2 New Metrics To GA4 Reports appeared first on Search Engine Journal.
How To Repurpose Video Content for Bigger and Better Results
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content. Continue reading 
Ex-Googler offers opinion that uptick in featured snippets is because Google is “concerned about some of the low-quality experiences out on the web”
The post Ex-Googler On Featured Snippets: Google is More Hesitant To Send Users Out Into The Web appeared first on Search Engine Journal.
Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023.
The post Biggest Challenges Facing SEO In 2023 [Survey Results] appeared first on Search Engine Journal.
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.
The post Microsoft Makes 3 Predictions For PPC Trends In The New Year appeared first on Search Engine Journal.
Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you’re using email marketing wisely.
The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal.
With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel.
The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
How To Make a Better Workspace for Your Content Marketing Team [Tools]
Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page. Continue reading 
Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites.
The post Twitter Rolls Out 3 New Ways To Advertise appeared first on Search Engine Journal.