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Alter a few lines of code and with minimal plugins, you can improve your WordPress-run website using these top hooks.
The post How to Use WordPress Hooks To Improve Technical SEO appeared first on Search Engine Journal.
Foolish Content Isn’t Limited to One Day a Year
Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree? Continue reading 
6 Things You’re Doing Wrong With Website Content Optimization
Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines. Continue reading 
Fill Your Content With Visions Your Audience Will Want To Chase [Rose-Colored Glasses]
What can marketers learn from Matthew McConaughey’s Oscar acceptance speech? Robert Rose has some thoughts for today and the future. Continue reading 
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both.
The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal.
Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.
The post Google Ads Update: Cross-Channel Conversion Credit Import appeared first on Search Engine Journal.
Google’s Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console performance report and Google Trends.
The post Google Search Console Tutorial: Analyzing Traffic Drops appeared first on Search Engine Journal.
Google tackles extreme heat with Search alerts, Tree Canopy expansion, and a $5M investment in climate innovation projects.
The post New Google Search Advisory: Extreme Heat Alerts appeared first on Search Engine Journal.
Microsoft launched a pilot program for third-party government service providers. Learn more about the select services eligible and how to apply.
The post Microsoft Launches Third-Party Government Services Advertising Pilot Program appeared first on Search Engine Journal.
Google enhances Search with “About this author” and other features, empowering users to evaluate online information and sources.
The post Google Search Updates: About This Author, Diverse Views, + More appeared first on Search Engine Journal.