Scoring My 2025 Predictions
Kevin Indig reflects on his 2025 predictions, scoring the wins, misses, and lessons from AI’s first year of true deployment.
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Google Expands Preferred Sources & Publisher AI Partnerships
Google Expands Preferred Sources & Publisher AI Partnerships
Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers.
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Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It)
Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It)
Psychological patterns behind negativity bias reveal why clickbait hooks win attention but damage long-term brand credibility.
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Google Tests Social Channel Insights In Search Console
Google Tests Social Channel Insights In Search Console
Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries.
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What Google’s 2025 Year in Review Tells Us About the Future of PPC
What Google’s 2025 Year in Review Tells Us About the Future of PPC
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.
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Google Disputes Report Claiming Ads Are Coming To Gemini In 2026
Google Disputes Report Claiming Ads Are Coming To Gemini In 2026
Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them.
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LLM Payments To Publishers: The New Economics Of Search
LLM Payments To Publishers: The New Economics Of Search
Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy.
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2026 Marketing Forecast for PPC Leaders [Webinar]
2026 Marketing Forecast for PPC Leaders [Webinar]
PPC Managers: Get the 2026 marketing forecast and discover how to optimize budgets and channels for effective campaigns before the new year!
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YouTube Title A/B Testing Rolls Out Globally To Creators
YouTube Title A/B Testing Rolls Out Globally To Creators
YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video.
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Google Adds AI-Powered Configuration To Search Console
Google Adds AI-Powered Configuration To Search Console
Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts.
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