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Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare.
The post Reminder: Google Ending Expanded Text Ads This Month appeared first on Search Engine Journal.
Here are simple steps any copywriter can take to make their content more SEO friendly (that don’t take years of training to perfect).
The post 4 SEO Copywriting Tips For Sharper, More Effective Copy appeared first on Search Engine Journal.
5 Steps You Can Take Now To Make Future Content Updates Easier
If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how. Continue reading 
Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals.
The post Google Debuts Upgrades To Its Enterprise 360 Suite Tools appeared first on Search Engine Journal.
TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads.
The post 7 TikTok Stats Show Impact Of Combining Paid & Organic Content appeared first on Search Engine Journal.
OTA + OTT: The new TV bundle
Much has been said about the impact of streaming on the way audiences engage with TV, but the extent is no better exemplified than by the behavior of audiences in TV homes who don’t pay for cable or satellite programming. A specific subset of these homes, which rely on a digital antenna for free, over-the-air (OTA) programming, watch the most broadcast programming of all U.S. TV households, but that’s starting to change.
The significant amount of broadcast TV viewing within these homes certainly isn’t surprising, given that’s what digital antennas provide access to. But increased connectivity and the growing abundance of over-the-top (OTT) content is shifting the viewing behavior among these former broadcast programming stalwarts to provide more of a balance with their news and sports-heavy TV diets.
While audiences in OTA homes still watch more broadcast programming than those in broadband and cable plus1 TV households, they are watching less of it than they have in the past (1:54 per day vs. 2:25 in 2018), complementing their broadcast TV consumption with streaming video viewing. In fact, audiences in OTA homes now watch more streaming content than audiences in homes with cable or satellite programming.
Perhaps most interesting amid the changing behaviors of TV audiences is the overwhelming stability of this portion of the U.S. TV household universe. While the percentages of broadband and cable plus households have shifted dramatically over the past few years, the percentage of OTA homes has remained very stable. In fact, it’s actually increased.
Despite their broadcast-focused roots, the shifting viewing behaviors of audiences in OTA homes mirrors that of the general TV population, with streaming content moving to the forefront. According to a recent Nielsen TV custom survey2, 80% of audiences in OTA homes say they also subscribe to a streaming service. And among the homes with access to OTA and streaming content, two-thirds of the audience say they watch more streaming content than broadcast programming.
This consumer behavior tracks with Nielsen TV panel data, as the percentage of OTA homes without any additional SVOD or virtual multichannel video programming distributor (vMVPD) service is steadily declining. The median age in these OTA-only homes is 61, compared with 45 for those with SVOD and 49 for those with SVOD and vMVPD.
Cost has always been a factor for many OTA homes, and that factor is also reflected in what they stream, as 50% of the OTA viewers in our recent survey said they watch free, ad-supported streaming services, twice the percentage of TV viewers with other programming options (cable, satellite, etc.). Among all TV viewers, just under 70% of OTA audiences say they spend less than $100 each month for their TV programming. But when asked about the features they look for most in TV service, OTA audiences rank “ad-free” and “ad skipping” at the bottom of their priority lists, presenting significant upside for brand advertisers.
Despite the ongoing evolution of TV viewing, there are two key constants:
These constants present both stability and opportunity for the OTA market, given what we know about OTA audiences: They watch more local news (local and national), sports and daytime TV than other audiences, and they are growing their streaming diets.
But all TV audiences love news and sports programming, which is where the opportunity is for broadcasters, largely because many audiences don’t know enough about the OTA options in their areas, or how to access them. Among the audiences who said they aren’t likely to buy a digital antenna, 35% said it was because they don’t know what channels are available to them. When asked non-OTA audiences how likely they would be to buy an antenna once they knew they could watch broadcast TV without paying a fee, 60% said they were somewhat or very likely.
Looking to engage users and increase SaaS sales? Check out these 3 different ways to do it with creative content strategies.
The post How 3 Different Enterprise SaaS Content Strategies Work (With Examples) appeared first on Search Engine Journal.
Inlinks launches keyword topic and content planning tool that speeds up the content creation process
The post Inlinks Launches New Keyword & Topic Research Tool appeared first on Search Engine Journal.
Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site’s success.
The post 21 Must-Have Features For Ecommerce Sites appeared first on Search Engine Journal.
5 Reasons Why Your Landing Page Conversions Don’t Bump With Traffic Jumps
When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls. Continue reading 