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Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]
What is a content strategy and how does it provide a competitive advantage if the content itself does not? Isn’t the strategy supposed to define the content? Robert Rose answers. Continue reading 
How a Silly Content Question Led to Surprisingly Delicious Answers
Does it matter if people consume your content, or is it enough for them to notice it? Maybe that’s a dumb question. But we posed it to content marketing experts anyway. And they served up a healthy portion of insight, nuance, and, yes, sass in response. Continue reading 
TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page.
The post TikTok Introduces 3 Types Of Shopping Ads appeared first on Search Engine Journal.
Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more.
The post New Instagram Reels Features Include Crossposting, Insights, + More appeared first on Search Engine Journal.
In six weeks post-launch, Snapchat+ has amassed over a million subscribers. Building on this momentum, Snapchat+ is launching four new features at no added cost.
The post Snapchat+ Adds New Features, Reaches 1 Million Subscribers appeared first on Search Engine Journal.
From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022.
The post LinkedIn’s 20 Most Popular Courses Are Free – For Now appeared first on Search Engine Journal.
A reader asks Adam Riemer for help improving the Google Search rankings of existing content in this Ask An SEO.
The post How Can We Improve Rankings For Older Content? Ask An SEO appeared first on Search Engine Journal.
We’ve put together some of the best sites to help you get your logo ready for your brand.
The post 16 Places To Create A Free Brand Logo appeared first on Search Engine Journal.
5 Steps To Build a Content Operations Workflow That Helps Everybody
Smooth content marketing operations can happen when your team members have a clear workflow and efficient processes to make the work manageable. Follow this approach to build both elements with greater ease. Continue reading 
6 Tips for Writing Content That Drives an Immediate Response [Sponsored]
When your content compels readers to respond, you get measurable proof of engagement success. Follow these writing tips to make that goal easier to achieve. Continue reading 