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Posted on April 23, 2025

AI Use Jumps to 78% Among Businesses As Costs Drop

AI Use Jumps to 78% Among Businesses As Costs Drop

AI adoption among businesses has reached 78%, and costs have dropped 280 times. See more highlights from Stanford’s 2025 AI Index report.

The post AI Use Jumps to 78% Among Businesses As Costs Drop appeared first on Search Engine Journal.

Posted on April 23, 2025

Google Analytics Adds New Features For Privacy-Era Tracking

Google Analytics Adds New Features For Privacy-Era Tracking

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations.

The post Google Analytics Adds New Features For Privacy-Era Tracking appeared first on Search Engine Journal.

Posted on April 23, 2025

DOJ’s Google Search Trial: What If Google Must Sell Chrome?

DOJ’s Google Search Trial: What If Google Must Sell Chrome?

Google’s antitrust trial enters the remedies phase, with the DOJ seeking Chrome breakup and AI restrictions.

The post DOJ’s Google Search Trial: What If Google Must Sell Chrome? appeared first on Search Engine Journal.

Posted on April 22, 2025

SEO Vs. PPC: What’s The Best Strategy For Your Business?

SEO Vs. PPC: What’s The Best Strategy For Your Business?

SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision.

The post SEO Vs. PPC: What’s The Best Strategy For Your Business? appeared first on Search Engine Journal.

Posted on April 22, 2025

LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE)

LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE)

Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills.

The post LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE) appeared first on Search Engine Journal.

Posted on April 19, 2025

Competitor Analysis In Local SEO And How To Gain An Edge

Competitor Analysis In Local SEO And How To Gain An Edge

Outperform local competitors by identifying gaps, refining strategies, and driving more targeted traffic through smarter competition research.

The post Competitor Analysis In Local SEO And How To Gain An Edge appeared first on Search Engine Journal.

Posted on April 19, 2025

25 Alternative Search Engines You Can Use Instead Of Google

25 Alternative Search Engines You Can Use Instead Of Google

Explore an exhaustive list of new search engine options and how their technology changes the online search game.

The post 25 Alternative Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal.

Posted on April 19, 2025

PPC Unlocked: Fast Wins For Smarter Ad Strategies

PPC Unlocked: Fast Wins For Smarter Ad Strategies

Discover quick, high-impact PPC tactics designed to boost ROI without burning out.

The post PPC Unlocked: Fast Wins For Smarter Ad Strategies appeared first on Search Engine Journal.

Posted on April 18, 2025

How To Plan PPC Campaigns For SaaS Marketing & Think Strategically

How To Plan PPC Campaigns For SaaS Marketing & Think Strategically

Find out how to develop a powerful PPC for SaaS strategy that aligns with complex buying processes and high competition.

The post How To Plan PPC Campaigns For SaaS Marketing & Think Strategically appeared first on Search Engine Journal.

Posted on April 18, 2025

Google Says LLMs.Txt Comparable To Keywords Meta Tag

Google Says LLMs.Txt Comparable To Keywords Meta Tag

Google’s John Mueller critiqued the use of LLMs.txt and compared its utility to the useless keyword meta tag

The post Google Says LLMs.Txt Comparable To Keywords Meta Tag appeared first on Search Engine Journal.

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