Content Examples We Loved This Week (They’re Not All Fungi and Games)

Content Examples We Loved This Week (They’re Not All Fungi and Games)

Is there any topic content marketers can’t tackle? Get inspired by content that makes mushrooms into something magical, turns data collection into fun and games, and adds the spoonful of sugar that makes COVID-19 vaccine information a little easier to swallow. Continue reading

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Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8

Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8

Google Ads announced two updates to conversion tracking. Here’s what advertisers need to know!

The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.

How to Set Content Marketing Goals That Matter to Business Leaders

How to Set Content Marketing Goals That Matter to Business Leaders

Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading

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