Hear This: Social Listening Can Help Differentiate Your Brand’s Content

Hear This: Social Listening Can Help Differentiate Your Brand’s Content

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. Continue reading

The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.

3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles

3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading

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