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Posted on March 31, 2021

Why Spelling Mistakes In Google Searches Are Actually A Good Thing via @RebekahDunne

Why Spelling Mistakes In Google Searches Are Actually A Good Thing via @RebekahDunne

Accidental typos and guestimated spellings actually train Google’s spelling algorithm. Find out how.

The post Why Spelling Mistakes In Google Searches Are Actually A Good Thing via @RebekahDunne appeared first on Search Engine Journal.

Posted on March 31, 2021

Google: Mobile-Friendly Does Not Mean Ready For Mobile-First Index via @MattGSouthern

Google: Mobile-Friendly Does Not Mean Ready For Mobile-First Index via @MattGSouthern

Google’s John Mueller advises site owners that mobile-friendliness is not the same as ready for mobile-first indexing.

The post Google: Mobile-Friendly Does Not Mean Ready For Mobile-First Index via @MattGSouthern appeared first on Search Engine Journal.

Posted on March 31, 2021

Proven Local Marketing Strategies to Drive Customer Experience & ROI via @lorenbaker

Proven Local Marketing Strategies to Drive Customer Experience & ROI via @lorenbaker

Learn tactics to better connect with today’s local consumers by providing personalized, meaningful brand interactions and maximize your marketing ROI.

The post Proven Local Marketing Strategies to Drive Customer Experience & ROI via @lorenbaker appeared first on Search Engine Journal.

Posted on March 31, 2021

10 Things to Think About When Using Email Marketing

10 Things to Think About When Using Email Marketing

Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts. Continue reading →

The post 10 Things to Think About When Using Email Marketing appeared first on Content Marketing Institute.

Posted on March 30, 2021

Has COVID-19 Made Marketers More Creative? via @RebekahDunne

Has COVID-19 Made Marketers More Creative? via @RebekahDunne

A recent survey of over 200 senior European marketers highlights the reasons behind a spike in creativity within in-house teams.

The post Has COVID-19 Made Marketers More Creative? via @RebekahDunne appeared first on Search Engine Journal.

Posted on March 30, 2021

9 Creative Ways to Optimize Facebook Ads Cost and ROAS via @hoffman8

9 Creative Ways to Optimize Facebook Ads Cost and ROAS via @hoffman8

Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).

The post 9 Creative Ways to Optimize Facebook Ads Cost and ROAS via @hoffman8 appeared first on Search Engine Journal.

Posted on March 30, 2021

The Complete List of Google Penalties and How to Recover via @ChuckPrice518

The Complete List of Google Penalties and How to Recover via @ChuckPrice518

Did you receive a manual action report in Google Search Console? Don’t panic! Read on to learn more about Google penalties and how to recover.

The post The Complete List of Google Penalties and How to Recover via @ChuckPrice518 appeared first on Search Engine Journal.

Posted on March 30, 2021

Google Says There’s No Limit on Title Tag Length via @martinibuster

Google Says There’s No Limit on Title Tag Length via @martinibuster

Google’s Gary Illyes says that industry standards on title tag lengths are externally created and not Google recommendations.

The post Google Says There’s No Limit on Title Tag Length via @martinibuster appeared first on Search Engine Journal.

Posted on March 30, 2021

Is April Fools’ Day Worth the Risk for Brands?

Is April Fools’ Day Worth the Risk for Brands?

April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading →

The post Is April Fools’ Day Worth the Risk for Brands? appeared first on Content Marketing Institute.

Posted on March 29, 2021

Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern

Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern

Google’s John Mueller says there’s no benefit to having an artificially flat URL structure compared to one that shows directory depth.

The post Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern appeared first on Search Engine Journal.

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