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Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.
The post Microsoft Introduces Insights For Universal Event Tracking Tags appeared first on Search Engine Journal.
By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly.
The post How To Set Up Scroll Depth Tracking In GA4 appeared first on Search Engine Journal.
Discover new ways to perform behavioral analysis with the help of Google Analytics 4. Here’s your step by step guide to unlock them.
The post A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples appeared first on Search Engine Journal.
While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4.
The post How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples appeared first on Search Engine Journal.
Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide.
The post How To Exclude Internal Traffic In Google Analytics 4 appeared first on Search Engine Journal.
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.
The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.
Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic.
The post How To Add Google Analytics To WordPress appeared first on Search Engine Journal.
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.
The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search Engine Journal.
The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode.
The post Google Analytics 4 – More Than SEO [Podcast] appeared first on Search Engine Journal.
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report.
The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.