Live Blog: Google Parent Alphabet Reports Q3 Earnings
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET
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YouTube Announces New AI Tools to Help Advertisers Reach Audiences
YouTube Announces New AI Tools to Help Advertisers Reach Audiences
YouTube unveils AI ad products to help brands reach and engage relevant audiences.
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Google To Disable Third-Party Cookies For 1% Of Chrome Users
Google To Disable Third-Party Cookies For 1% Of Chrome Users
Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal.
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Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising
Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.
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How To Optimize App Install Campaigns
How To Optimize App Install Campaigns
These 5 optimizations enable you to take control and get the most out of your Google App Install campaigns.
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Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions
Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions
Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI.
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Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service
Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds.
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Microsoft Announces Platform Name Changes Amidst Market Acceleration
Microsoft Announces Platform Name Changes Amidst Market Acceleration
Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms.
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The Trade Desk Launches New Programmatic AI Platform
The Trade Desk Launches New Programmatic AI Platform
The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more.
The post The Trade Desk Launches New Programmatic AI Platform appeared first on Search Engine Journal.
Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform
Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform
Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency.
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