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Category: Digital Advertising

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Posted on February 8, 2024

Amazon Non-Endemic Display: What Is It & Why Should You Care?

Amazon Non-Endemic Display: What Is It & Why Should You Care?

Dive into Amazon’s non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting.

The post Amazon Non-Endemic Display: What Is It & Why Should You Care? appeared first on Search Engine Journal.

Posted on December 28, 2023

6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing

6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing

Explore Coca-Cola’s use of generative AI technology by OpenAI and Stable Diffusion for a chatbot with local search results, OOH advertising, and experiential product marketing.

The post 6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing appeared first on Search Engine Journal.

Posted on December 8, 2023

Google Updating Cryptocurrency Advertising Policy For 2024

Google Updating Cryptocurrency Advertising Policy For 2024

Google announced changes to their cryptocurrency advertising policy that takes effect in 2024

The post Google Updating Cryptocurrency Advertising Policy For 2024 appeared first on Search Engine Journal.

Posted on November 28, 2023

39 Emotions Digital Marketers Can Use In Advertising

39 Emotions Digital Marketers Can Use In Advertising

Unlearn the outdated content marketing matrix and embrace a new emotional palette to take advantage of the recently launched “Google’s Demand Gen Campaigns.”

The post 39 Emotions Digital Marketers Can Use In Advertising appeared first on Search Engine Journal.

Posted on November 21, 2023

Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success

Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success

Gain massive revenue at a lower cost by using this unique methodology that hundreds of SaaS brands have used. RSVP now.

The post Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success appeared first on Search Engine Journal.

Posted on November 15, 2023

Microsoft’s AI Ad Plans Revealed Through New App Deal

Microsoft’s AI Ad Plans Revealed Through New App Deal

Microsoft partners with the Baidu keyboard app to bring personalized, AI-powered ads starting in 2024.

The post Microsoft’s AI Ad Plans Revealed Through New App Deal appeared first on Search Engine Journal.

Posted on November 5, 2023

Remarketing Vs. Retargeting: Are They The Same Thing?

Remarketing Vs. Retargeting: Are They The Same Thing?

Don’t get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising.

The post Remarketing Vs. Retargeting: Are They The Same Thing? appeared first on Search Engine Journal.

Posted on October 27, 2023

Microsoft Announces pubCenter For Website Monetization

Microsoft Announces pubCenter For Website Monetization

Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution.

The post Microsoft Announces pubCenter For Website Monetization appeared first on Search Engine Journal.

Posted on October 25, 2023

Live Blog: Google Parent Alphabet Reports Q3 Earnings

Live Blog: Google Parent Alphabet Reports Q3 Earnings

Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET

The post Live Blog: Google Parent Alphabet Reports Q3 Earnings appeared first on Search Engine Journal.

Posted on October 17, 2023

YouTube Announces New AI Tools to Help Advertisers Reach Audiences

YouTube Announces New AI Tools to Help Advertisers Reach Audiences

YouTube unveils AI ad products to help brands reach and engage relevant audiences.

The post YouTube Announces New AI Tools to Help Advertisers Reach Audiences appeared first on Search Engine Journal.

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