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YouTube unveils AI ad products to help brands reach and engage relevant audiences.
The post YouTube Announces New AI Tools to Help Advertisers Reach Audiences appeared first on Search Engine Journal.
Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal.
The post Google To Disable Third-Party Cookies For 1% Of Chrome Users appeared first on Search Engine Journal.
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.
The post Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising appeared first on Search Engine Journal.
These 5 optimizations enable you to take control and get the most out of your Google App Install campaigns.
The post How To Optimize App Install Campaigns appeared first on Search Engine Journal.
Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI.
The post Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions appeared first on Search Engine Journal.
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds.
The post Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service appeared first on Search Engine Journal.
Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms.
The post Microsoft Announces Platform Name Changes Amidst Market Acceleration appeared first on Search Engine Journal.
The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more.
The post The Trade Desk Launches New Programmatic AI Platform appeared first on Search Engine Journal.
Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency.
The post Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform appeared first on Search Engine Journal.
Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.
The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.