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Category: Digital Advertising

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Posted on November 15, 2023

Microsoft’s AI Ad Plans Revealed Through New App Deal

Microsoft’s AI Ad Plans Revealed Through New App Deal

Microsoft partners with the Baidu keyboard app to bring personalized, AI-powered ads starting in 2024.

The post Microsoft’s AI Ad Plans Revealed Through New App Deal appeared first on Search Engine Journal.

Posted on November 5, 2023

Remarketing Vs. Retargeting: Are They The Same Thing?

Remarketing Vs. Retargeting: Are They The Same Thing?

Don’t get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising.

The post Remarketing Vs. Retargeting: Are They The Same Thing? appeared first on Search Engine Journal.

Posted on October 27, 2023

Microsoft Announces pubCenter For Website Monetization

Microsoft Announces pubCenter For Website Monetization

Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution.

The post Microsoft Announces pubCenter For Website Monetization appeared first on Search Engine Journal.

Posted on October 25, 2023

Live Blog: Google Parent Alphabet Reports Q3 Earnings

Live Blog: Google Parent Alphabet Reports Q3 Earnings

Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET

The post Live Blog: Google Parent Alphabet Reports Q3 Earnings appeared first on Search Engine Journal.

Posted on October 17, 2023

YouTube Announces New AI Tools to Help Advertisers Reach Audiences

YouTube Announces New AI Tools to Help Advertisers Reach Audiences

YouTube unveils AI ad products to help brands reach and engage relevant audiences.

The post YouTube Announces New AI Tools to Help Advertisers Reach Audiences appeared first on Search Engine Journal.

Posted on October 14, 2023

Google To Disable Third-Party Cookies For 1% Of Chrome Users

Google To Disable Third-Party Cookies For 1% Of Chrome Users

Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal.

The post Google To Disable Third-Party Cookies For 1% Of Chrome Users appeared first on Search Engine Journal.

Posted on October 11, 2023

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.

The post Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising appeared first on Search Engine Journal.

Posted on September 16, 2023

How To Optimize App Install Campaigns

How To Optimize App Install Campaigns

These 5 optimizations enable you to take control and get the most out of your Google App Install campaigns.

The post How To Optimize App Install Campaigns appeared first on Search Engine Journal.

Posted on July 26, 2023

Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions

Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions

Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI.

The post Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions appeared first on Search Engine Journal.

Posted on June 29, 2023

Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service

Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service

The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds.

The post Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service appeared first on Search Engine Journal.

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