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Category: Digital Advertising

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Posted on June 29, 2023

Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service

Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service

The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds.

The post Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service appeared first on Search Engine Journal.

Posted on June 24, 2023

Microsoft Announces Platform Name Changes Amidst Market Acceleration

Microsoft Announces Platform Name Changes Amidst Market Acceleration

Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms.

The post Microsoft Announces Platform Name Changes Amidst Market Acceleration appeared first on Search Engine Journal.

Posted on June 20, 2023

The Trade Desk Launches New Programmatic AI Platform

The Trade Desk Launches New Programmatic AI Platform

The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more.

The post The Trade Desk Launches New Programmatic AI Platform appeared first on Search Engine Journal.

Posted on June 15, 2023

Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform

Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform

Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency.

The post Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform appeared first on Search Engine Journal.

Posted on June 1, 2023

Google Unveils Digital Marketing Playbook Amidst Privacy Changes

Google Unveils Digital Marketing Playbook Amidst Privacy Changes

Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.

The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.

Posted on April 13, 2023

How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar]

How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar]

Ready to get the most from your Google Ads campaigns? RSVP and get access to the few small tweaks that can make a big difference.

The post How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar] appeared first on Search Engine Journal.

Posted on April 7, 2023

What Advertisers Need To Know About The ‘AMERICA Act’ Bill

What Advertisers Need To Know About The ‘AMERICA Act’ Bill

Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition.

The post What Advertisers Need To Know About The ‘AMERICA Act’ Bill appeared first on Search Engine Journal.

Posted on March 9, 2023

How To Keep Your Job Safe From ChatGPT & AI

How To Keep Your Job Safe From ChatGPT & AI

With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won’t.

The post How To Keep Your Job Safe From ChatGPT & AI appeared first on Search Engine Journal.

Posted on January 14, 2023

Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

@automattic

The post Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites appeared first on Search Engine Journal.

Posted on November 15, 2022

Google Settles Location-Tracking Case For $391.5 Million

Google Settles Location-Tracking Case For $391.5 Million

Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.

The post Google Settles Location-Tracking Case For $391.5 Million appeared first on Search Engine Journal.

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