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Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.
The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.
Ready to get the most from your Google Ads campaigns? RSVP and get access to the few small tweaks that can make a big difference.
The post How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar] appeared first on Search Engine Journal.
Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition.
The post What Advertisers Need To Know About The ‘AMERICA Act’ Bill appeared first on Search Engine Journal.
With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won’t.
The post How To Keep Your Job Safe From ChatGPT & AI appeared first on Search Engine Journal.
@automattic
The post Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites appeared first on Search Engine Journal.
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.
The post Google Settles Location-Tracking Case For $391.5 Million appeared first on Search Engine Journal.
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners.
The post Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub appeared first on Search Engine Journal.
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube.
The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic. PPC Fraud is Big Business A study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone. One of the most common ways it is perpetrated is via PPC fraud, in which […]
The post Click Bots and Fake Traffic Cost Online Advertisers $35 Billion appeared first on Search Engine Journal.
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts.
The post Picking The Right SEM Operation: Legits Vs. Hacks appeared first on Search Engine Journal.