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Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms.
The post Microsoft Announces Platform Name Changes Amidst Market Acceleration appeared first on Search Engine Journal.
The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more.
The post The Trade Desk Launches New Programmatic AI Platform appeared first on Search Engine Journal.
Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency.
The post Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform appeared first on Search Engine Journal.
Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.
The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.
Ready to get the most from your Google Ads campaigns? RSVP and get access to the few small tweaks that can make a big difference.
The post How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar] appeared first on Search Engine Journal.
Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition.
The post What Advertisers Need To Know About The ‘AMERICA Act’ Bill appeared first on Search Engine Journal.
With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won’t.
The post How To Keep Your Job Safe From ChatGPT & AI appeared first on Search Engine Journal.
@automattic
The post Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites appeared first on Search Engine Journal.
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.
The post Google Settles Location-Tracking Case For $391.5 Million appeared first on Search Engine Journal.
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners.
The post Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub appeared first on Search Engine Journal.