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New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.
The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on Search Engine Journal.
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024.
The post Google Gives Third-Party Cookies Another Year appeared first on Search Engine Journal.
How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization.
The post How Do Enterprise & SaaS Marketing Software Solutions Differ? appeared first on Search Engine Journal.
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers.
The post Google Ads Creative Studio Now Available To All Advertisers appeared first on Search Engine Journal.
Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit.
The post Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit appeared first on Search Engine Journal.
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.
The post 10 Remarketing Tools For Reengaging & Winning The Conversion appeared first on Search Engine Journal.
Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands.
The post Metaverse Primer For Marketers: How We Got Here & Where We Go Next appeared first on Search Engine Journal.
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
The post Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts appeared first on Search Engine Journal.
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign.
The post TikTok Ads For Beginners: A Complete Guide & Steps To Success appeared first on Search Engine Journal.
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy.
The post YouTube Adds New Connected TV Capabilities appeared first on Search Engine Journal.