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Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube.
The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic. PPC Fraud is Big Business A study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone. One of the most common ways it is perpetrated is via PPC fraud, in which […]
The post Click Bots and Fake Traffic Cost Online Advertisers $35 Billion appeared first on Search Engine Journal.
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts.
The post Picking The Right SEM Operation: Legits Vs. Hacks appeared first on Search Engine Journal.
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.
The post 4 Reasons Click Volume Decreases & What To Do appeared first on Search Engine Journal.
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.
The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on Search Engine Journal.
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024.
The post Google Gives Third-Party Cookies Another Year appeared first on Search Engine Journal.
How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization.
The post How Do Enterprise & SaaS Marketing Software Solutions Differ? appeared first on Search Engine Journal.
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers.
The post Google Ads Creative Studio Now Available To All Advertisers appeared first on Search Engine Journal.
Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit.
The post Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit appeared first on Search Engine Journal.
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.
The post 10 Remarketing Tools For Reengaging & Winning The Conversion appeared first on Search Engine Journal.