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Category: Digital Advertising

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Posted on May 19, 2022

10 Remarketing Tools For Reengaging & Winning The Conversion

10 Remarketing Tools For Reengaging & Winning The Conversion

Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.

The post 10 Remarketing Tools For Reengaging & Winning The Conversion appeared first on Search Engine Journal.

Posted on May 18, 2022

Metaverse Primer For Marketers: How We Got Here & Where We Go Next

Metaverse Primer For Marketers: How We Got Here & Where We Go Next

Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands.

The post Metaverse Primer For Marketers: How We Got Here & Where We Go Next appeared first on Search Engine Journal.

Posted on May 10, 2022

Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts

Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts

Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.

The post Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts appeared first on Search Engine Journal.

Posted on April 21, 2022

TikTok Ads For Beginners: A Complete Guide & Steps To Success

TikTok Ads For Beginners: A Complete Guide & Steps To Success

Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign.

The post TikTok Ads For Beginners: A Complete Guide & Steps To Success appeared first on Search Engine Journal.

Posted on April 15, 2022

YouTube Adds New Connected TV Capabilities

YouTube Adds New Connected TV Capabilities

Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy.

The post YouTube Adds New Connected TV Capabilities appeared first on Search Engine Journal.

Posted on April 14, 2022

AdSense Pausing Monetization On Some Ukraine Related Topics

AdSense Pausing Monetization On Some Ukraine Related Topics

Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine

The post AdSense Pausing Monetization On Some Ukraine Related Topics appeared first on Search Engine Journal.

Posted on April 12, 2022

Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips

Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips

New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed.

The post Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips appeared first on Search Engine Journal.

Posted on February 16, 2022

Facebook Ads: When Is Paying For Engagement Worth It?

Facebook Ads: When Is Paying For Engagement Worth It?

With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads.

The post Facebook Ads: When Is Paying For Engagement Worth It? appeared first on Search Engine Journal.

Posted on December 31, 2021

Here’s How Meta Is Changing Facebook Ads Targeting For 2022

Here’s How Meta Is Changing Facebook Ads Targeting For 2022

Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here’s what you need to know.

The post Here’s How Meta Is Changing Facebook Ads Targeting For 2022 appeared first on Search Engine Journal.

Posted on December 9, 2021

Nostalgia Marketing & What We Can Learn From John Lewis Ads

Nostalgia Marketing & What We Can Learn From John Lewis Ads

Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.

The post Nostalgia Marketing & What We Can Learn From John Lewis Ads appeared first on Search Engine Journal.

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