LLM Traffic Is Shrinking
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete.
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Google AI Mode Starts Rolling Out Agentic Booking In Labs
Google AI Mode Starts Rolling Out Agentic Booking In Labs
Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users.
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Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility.
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Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility.
The post Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do) appeared first on Search Engine Journal.
GEO Platform Shutdown Sparks Industry Debate Over AI Search
GEO Platform Shutdown Sparks Industry Debate Over AI Search
Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.
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Report: Apple To Lean On Google Gemini For Siri Overhaul
Report: Apple To Lean On Google Gemini For Siri Overhaul
Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge.
The post Report: Apple To Lean On Google Gemini For Siri Overhaul appeared first on Search Engine Journal.
Google Discusses Digital PR Impact On AI Recommendations
Google Discusses Digital PR Impact On AI Recommendations
Google says AI surfaces businesses the same way people do, by checking what others recommend online.
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Discounted ChatGPT Go Is Now Available In 98 Countries
Discounted ChatGPT Go Is Now Available In 98 Countries
OpenAI’s made ChatGPT Go available in 98 countries, including 8 in Europe and 5 in Latin America.
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Anthropic Research Shows How LLMs Perceive Text
Anthropic Research Shows How LLMs Perceive Text
Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word.
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How Agentic Browsers Will Change Digital Marketing
How Agentic Browsers Will Change Digital Marketing
With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement.
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