Will SearchGPT Whack Google Where It Counts?

Will SearchGPT Whack Google Where It Counts?

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

Bad Content Ideas: What To Do When You Can’t Say No

Bad Content Ideas: What To Do When You Can’t Say No

Your team gets a suggested content idea. It’s not very good. But as an astute content marketer, you know you can’t react with a quick, “No.” Instead, follow this two-part framework to arrive at a better idea with big success potential.