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Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical.
The post Search And Repeat Business: Do You Need To Advertise To The Loyal? appeared first on Search Engine Journal.
Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies.
The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on Search Engine Journal.
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance.
The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal.
A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business.
The post Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling appeared first on Search Engine Journal.
Google Ads announced a significant worldwide update to its trademark policy. Read on to see if your brand will be affected.
The post Google Ads To Update Trademark Policy Worldwide appeared first on Search Engine Journal.
Google’s Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center.
The post Google’s Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad Safety appeared first on Search Engine Journal.
Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.
The post Microsoft Advertising Boosts Analytics & Global Reach In June Update appeared first on Search Engine Journal.
Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types.
The post 11 Tips To Get The Best Out Of Performance Max Campaigns appeared first on Search Engine Journal.
Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it.
The post Google Ads Tutorial: Using Automatically Created Assets For Ad Creation appeared first on Search Engine Journal.
Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.
The post Microsoft Introduces Insights For Universal Event Tracking Tags appeared first on Search Engine Journal.