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Do match types still matter? And if they do, which type is the most important one for your business needs?
The post Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete) appeared first on Search Engine Journal.
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology.
The post Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit appeared first on Search Engine Journal.
This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns.
The post Google Ads Tutorial: Setting New Customer Acquisition Goals appeared first on Search Engine Journal.
Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns.
The post Google Ads Update: Enhanced GA4 Conversion Imports appeared first on Search Engine Journal.
Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024.
The post Google To Advertisers: Upgrade To New Search Ads 360 By 2024 appeared first on Search Engine Journal.
Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights.
The post Microsoft & Roku Unite To Enhance The Ad-Buying Experience appeared first on Search Engine Journal.
Ready to get the most from your Google Ads campaigns? RSVP and get access to the few small tweaks that can make a big difference.
The post How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar] appeared first on Search Engine Journal.
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023.
The post Google Is Removing 4 Attribution Models For Advertisers appeared first on Search Engine Journal.
Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI. Here’s a step-by-step using GPT to start with.
The post ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools appeared first on Search Engine Journal.
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization.
The post Google Ad Grants: A Guide For Nonprofits appeared first on Search Engine Journal.