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It’s easy to blame PPC when leads aren’t converting to customers. But there are many reasons outside of PPC that this problem exists.
The post 5 Reasons Why Your PPC Leads Are Not Converting appeared first on Search Engine Journal.
Google is automatically upgrading vehicle ad campaigns to Performance Max starting in September.
The post Google Automatically Upgrading Vehicle Ads To Performance Max appeared first on Search Engine Journal.
Microsoft announces its newest global partnership with Httpool by Aleph, enabling advertisers in select European markets to leverage localized experts and resources for campaign planning.
The post Microsoft Announces Agreement With Httpool by Aleph appeared first on Search Engine Journal.
Have a question about Google Performance Max brand safety controls? Google AdsLiaison offered clarification about the options available for advertisers to protect brand reputation.
The post Google AdsLiaison On Performance Max Brand Safety Controls appeared first on Search Engine Journal.
Learn how to make your ecommerce business gain visibility across channels, especially when you’re managing an extensive product catalog.
The post How To Drive More Sales: The Ultimate Multichannel Ecommerce Marketing Guide appeared first on Search Engine Journal.
New report accuses Google of targeting ads at children and harvesting their data, potentially breaching federal privacy laws.
The post Is Google Collecting Children’s Data For Ads? New Report Sparks Concern appeared first on Search Engine Journal.
Diversifying your ad platform strategy is crucial for growth. Read on to discover top alternative platforms to Google Ads.
The post 5 Best Google Ads Alternatives To Diversify & Grow appeared first on Search Engine Journal.
Google launches a pilot program offering premium customer service and support for select small business Google Ads clients.
The post Google Courts Small Advertisers With Premium Support Pilot appeared first on Search Engine Journal.
Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results.
The post Google Releases Updated Holiday Advertising Playbook appeared first on Search Engine Journal.
Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance.
The post Google Updates Performance Max Best Practices Guide appeared first on Search Engine Journal.