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Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids.
The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search Engine Journal.
What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last.
The post How To Build A SaaS PPC Campaign That’s Built To Last appeared first on Search Engine Journal.
Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting.
The post Google To Unify GA4 & Google Ads Conversion Windows appeared first on Search Engine Journal.
Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security.
The post SEJ Sum-Up: Weekly News Recap for Search, Social, And AI appeared first on Search Engine Journal.
Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year.
The post 6 PPC Strategies To Focus On Now appeared first on Search Engine Journal.
A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI.
The post Google Ads Simplifies Audience Creation W/ GA4 Audience Builder appeared first on Search Engine Journal.
Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.
The post Google Ads Launches Performance Max For Travel Goals appeared first on Search Engine Journal.
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences.
The post Microsoft Launches Local Search Ads For Bing appeared first on Search Engine Journal.
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.
The post Google Ads’ Keyword Matching Process Detailed In New Guide appeared first on Search Engine Journal.
Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO.
The post Chrome FLEDGE Update Provides Hope For PPC & SEOs appeared first on Search Engine Journal.