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Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year.
The post 6 PPC Strategies To Focus On Now appeared first on Search Engine Journal.
A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI.
The post Google Ads Simplifies Audience Creation W/ GA4 Audience Builder appeared first on Search Engine Journal.
Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.
The post Google Ads Launches Performance Max For Travel Goals appeared first on Search Engine Journal.
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences.
The post Microsoft Launches Local Search Ads For Bing appeared first on Search Engine Journal.
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.
The post Google Ads’ Keyword Matching Process Detailed In New Guide appeared first on Search Engine Journal.
Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO.
The post Chrome FLEDGE Update Provides Hope For PPC & SEOs appeared first on Search Engine Journal.
Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved.
The post Google Ads Announces Changes To Location Targeting Settings appeared first on Search Engine Journal.
Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI).
The post Google Introduces AI-Powered Search Ads appeared first on Search Engine Journal.
Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements.
The post Microsoft Advertising Launches Audience Segments For Valentine’s Day appeared first on Search Engine Journal.
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads.
The post Sitelink Assets (Extensions) Best Practices & Examples appeared first on Search Engine Journal.