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2023 is going to be a wild year in search. Look back at the past year and prepare accordingly with this SEM guide.
The post SEM Strategy In 2023: More Ahead With Your Year In Review appeared first on Search Engine Journal.
Unleash the potential to skyrocket your company’s growth and develop a strong strategy to effectively target the top to the bottom of the customer funnel.
The post How To Create B2B Google Ads Campaigns That Nurture And Convert Customers appeared first on Search Engine Journal.
Here are our top 10 picks of new PPC features and developments this year. What does all this mean for the future of PPC?
The post 10 Biggest & Best PPC Features Of The Year appeared first on Search Engine Journal.
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching.
The post Google Ads Makes It Easy To Switch To Data-Driven Attribution appeared first on Search Engine Journal.
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video.
The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on Search Engine Journal.
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template.
The post The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template) appeared first on Search Engine Journal.
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they’re never stale.
The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal.
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.
The post A Comprehensive Guide To Marketing Attribution Models appeared first on Search Engine Journal.
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.
The post Microsoft Makes 3 Predictions For PPC Trends In The New Year appeared first on Search Engine Journal.
With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel.
The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.