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Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin.
The post Scale Your B2B Lead Generation With Discovery Ads appeared first on Search Engine Journal.
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results.
The post Google Lets You Disable Targeted Ads & Keep Personalized Searches appeared first on Search Engine Journal.
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals.
The post Google Ads Rolls Out 3 New Reporting Columns appeared first on Search Engine Journal.
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos.
The post Google Makes Ads More Distinguishable From Organic Results appeared first on Search Engine Journal.
Scale your location landing pages and maximize your output without sinking too much resources into it. Here’s how to do it, step by step.
The post Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) appeared first on Search Engine Journal.
In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate.
The post Conversion Rate Optimization (CRO): How To Get Started appeared first on Search Engine Journal.
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic. PPC Fraud is Big Business A study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone. One of the most common ways it is perpetrated is via PPC fraud, in which […]
The post Click Bots and Fake Traffic Cost Online Advertisers $35 Billion appeared first on Search Engine Journal.
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization.
The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search Engine Journal.
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars.
The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.
Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions.
The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.