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The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google.
The post Microsoft Ads Unveils New Smart Campaign Features appeared first on Search Engine Journal.
Learn the basics of cost per click bidding, why it’s important, and when to use it.
The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads.
The post Google Will Reject Ads Leading To Pages With Intrusive Advertising appeared first on Search Engine Journal.
Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI.
The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar] appeared first on Search Engine Journal.
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns.
The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.
The post 4 Reasons Click Volume Decreases & What To Do appeared first on Search Engine Journal.
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.
The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.
Want to be officially Google Ads certified? Here’s a step-by-step guide that walks you through the basics of getting a Google Ads Certification.
The post Step-By-Step Guide To Earning Your Google Ads Certification appeared first on Search Engine Journal.
Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.
The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.
Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.
The post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.