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Category: PPC

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Posted on February 9, 2023

Sitelink Assets (Extensions) Best Practices & Examples

Sitelink Assets (Extensions) Best Practices & Examples

Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads.

The post Sitelink Assets (Extensions) Best Practices & Examples appeared first on Search Engine Journal.

Posted on January 31, 2023

New Google Ads Feature: Account-Level Negative Keywords

New Google Ads Feature: Account-Level Negative Keywords

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability.

The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.

Posted on January 26, 2023

8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit

8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit

The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations.

The post 8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit appeared first on Search Engine Journal.

Posted on January 24, 2023

Google Ads Down For Advertisers, Google Confirms

Google Ads Down For Advertisers, Google Confirms

Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here.

The post Google Ads Down For Advertisers, Google Confirms appeared first on Search Engine Journal.

Posted on January 13, 2023

Microsoft Announces Store Ads & Other Updates

Microsoft Announces Store Ads & Other Updates

Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know.

The post Microsoft Announces Store Ads & Other Updates appeared first on Search Engine Journal.

Posted on January 10, 2023

Advertisers React To Google’s ‘Remove Redundant Keywords’ Update

Advertisers React To Google’s ‘Remove Redundant Keywords’ Update

Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you.

The post Advertisers React To Google’s ‘Remove Redundant Keywords’ Update appeared first on Search Engine Journal.

Posted on January 10, 2023

Apple Ad Network Gives Marketers A New Opportunity

Apple Ad Network Gives Marketers A New Opportunity

Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces.

The post Apple Ad Network Gives Marketers A New Opportunity appeared first on Search Engine Journal.

Posted on January 10, 2023

SEM Strategy In 2023: More Ahead With Your Year In Review

SEM Strategy In 2023: More Ahead With Your Year In Review

2023 is going to be a wild year in search. Look back at the past year and prepare accordingly with this SEM guide.

The post SEM Strategy In 2023: More Ahead With Your Year In Review appeared first on Search Engine Journal.

Posted on January 3, 2023

How To Create B2B Google Ads Campaigns That Nurture And Convert Customers

How To Create B2B Google Ads Campaigns That Nurture And Convert Customers

Unleash the potential to skyrocket your company’s growth and develop a strong strategy to effectively target the top to the bottom of the customer funnel.

The post How To Create B2B Google Ads Campaigns That Nurture And Convert Customers appeared first on Search Engine Journal.

Posted on December 21, 2022

10 Biggest & Best PPC Features Of The Year

10 Biggest & Best PPC Features Of The Year

Here are our top 10 picks of new PPC features and developments this year. What does all this mean for the future of PPC?

The post 10 Biggest & Best PPC Features Of The Year appeared first on Search Engine Journal.

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