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With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.
The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.
Want to be officially Google Ads certified? Here’s a step-by-step guide that walks you through the basics of getting a Google Ads Certification.
The post Step-By-Step Guide To Earning Your Google Ads Certification appeared first on Search Engine Journal.
Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.
The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.
Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.
The post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.
Google is testing more local service ads per set of search results, with three ads on a page instead of two.
The post Google Tests More Local Service Ads In SERPs appeared first on Search Engine Journal.
Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer.
The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming.
The post Google Confirms Bug Affecting Ads & Analytics Reporting appeared first on Search Engine Journal.
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score.
The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search Engine Journal.
Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks.
The post Google Ads Rolls Out Diagnostic Insights appeared first on Search Engine Journal.
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.
The post Get To Know Ad Rank & Learn 3 Ways To Improve It appeared first on Search Engine Journal.