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Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching.
The post Google Ads Makes It Easy To Switch To Data-Driven Attribution appeared first on Search Engine Journal.
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video.
The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on Search Engine Journal.
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template.
The post The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template) appeared first on Search Engine Journal.
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they’re never stale.
The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal.
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.
The post A Comprehensive Guide To Marketing Attribution Models appeared first on Search Engine Journal.
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.
The post Microsoft Makes 3 Predictions For PPC Trends In The New Year appeared first on Search Engine Journal.
With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel.
The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to.
The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal.
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures.
The post Apple Offers New Ad Placements In App Store appeared first on Search Engine Journal.
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.
The post Microsoft Launches Import Tool For Google Ads Performance Max appeared first on Search Engine Journal.