Google Streamlines Ad Creation Process
Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions.
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Microsoft Ads Unveils New Smart Campaign Features
Microsoft Ads Unveils New Smart Campaign Features
The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google.
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What Is Cost Per Click (CPC)?
What Is Cost Per Click (CPC)?
Learn the basics of cost per click bidding, why it’s important, and when to use it.
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Google Will Reject Ads Leading To Pages With Intrusive Advertising
Google Will Reject Ads Leading To Pages With Intrusive Advertising
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads.
The post Google Will Reject Ads Leading To Pages With Intrusive Advertising appeared first on Search Engine Journal.
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar]
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar]
Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI.
The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar] appeared first on Search Engine Journal.
What Is Remarketing: 8 Types Of Remarketing To Consider
What Is Remarketing: 8 Types Of Remarketing To Consider
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns.
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4 Reasons Click Volume Decreases & What To Do
4 Reasons Click Volume Decreases & What To Do
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.
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Modern PPC Opportunities & Challenges [Podcast]
Modern PPC Opportunities & Challenges [Podcast]
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.
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Step-By-Step Guide To Earning Your Google Ads Certification
Step-By-Step Guide To Earning Your Google Ads Certification
Want to be officially Google Ads certified? Here’s a step-by-step guide that walks you through the basics of getting a Google Ads Certification.
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How To Use Paid Search & Social Ads For Promoting Events
How To Use Paid Search & Social Ads For Promoting Events
Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.
The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.