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Google introduces confidential matching, a new privacy technology for advertisers using secure data processing.
The post Google Introduces New Data Privacy Technology for Advertisers appeared first on Search Engine Journal.
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
The post Google Ads To Phase Out Enhanced CPC Bidding Strategy appeared first on Search Engine Journal.
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study.
The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal.
Stay ahead in the ever-evolving world of PPC advertising. Explore strategies to improve campaign performance and adapt to new industry trends.
The post 9 Proven Ways To Improve Your PPC Campaign Performance appeared first on Search Engine Journal.
Google introduces AI photo selection for Local Services Ads, potentially impacting ad rankings and engagement.
The post Google’s AI Now Chooses Your Local Ad Photos appeared first on Search Engine Journal.
Google Ads is experiencing an outage, disrupting key features and reports. The company is working to resolve widespread system issues.
The post Google Ads Experiencing Outage Impacting Key Features appeared first on Search Engine Journal.
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types.
The post Google Introduces New AI Tools For Performance Max Campaigns appeared first on Search Engine Journal.
AI and PPC ads: the perfect combination for success. Learn how AI automation can boost your campaigns while marketers remain essential for creative input.
The post How To Get Ad Creative AI-Ready In Search Ads appeared first on Search Engine Journal.
Stay ahead in the world of PPC advertising by understanding the metrics that matter. Discover which metrics to track for better campaign performance and ROI.
The post Which Metrics Matter In PPC? appeared first on Search Engine Journal.
Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency.
The post Google Ads Revamps Query Matching: What You Need to Know appeared first on Search Engine Journal.