The Dangerous Seduction Of Click-Chasing
News publishers chasing SEO-driven clicks often sacrifice audience trust, and pay the price when rankings collapse.
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New Google Spam Policy Targets Back Button Hijacking
New Google Spam Policy Targets Back Button Hijacking
Google added back button hijacking to its malicious practices spam policy. Enforcement starts June 15, 2026. Sites have two months to remove offending code.
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How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence
How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence
Research on language models reveals how brands win or lose in AI-generated recommendations based on association strength.
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How AI Agents See Your Website (And How To Build For Them)
How AI Agents See Your Website (And How To Build For Them)
Websites built with semantic HTML, accessible patterns, and visible server-rendered content are better positioned for the agentic web.
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What Pichai’s Interview Reveals About Google’s Search Direction
What Pichai’s Interview Reveals About Google’s Search Direction
Sundar Pichai outlines search as an “agent manager,” signaling a shift from link-based results to task completion and multi-step workflows.
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Google Answers If Outbound Links Pass “Poor Signals”
Google Answers If Outbound Links Pass “Poor Signals”
Google’s Mueller answers whether links pass negative signals and says unhelpful links may be ignored.
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Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse
Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse
Google’s March core update finished rolling out. A Search Console bug inflated impressions for nearly a year. Pichai warns AI will break software security.
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What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview
What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview
Explore key takeaways from Sundar Pichai on agentic systems, robotics, and the future of AI-driven search and productivity.
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Google March Core Update Left 4 Losers For Every Winner In Germany
Google March Core Update Left 4 Losers For Every Winner In Germany
SISTRIX analyzed German search results after the March core update and found uneven visibility shifts across categories, with some site types hit harder than others.
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Google’s CEO Predicts Search Will Become An AI Agent Manager
Google’s CEO Predicts Search Will Become An AI Agent Manager
Google’s CEO says that informational queries will become agentic search and that search itself will be an agent manager.
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