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Category: SEO

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Posted on April 14, 2026

New Google Spam Policy Targets Back Button Hijacking

New Google Spam Policy Targets Back Button Hijacking

Google added back button hijacking to its malicious practices spam policy. Enforcement starts June 15, 2026. Sites have two months to remove offending code.

The post New Google Spam Policy Targets Back Button Hijacking appeared first on Search Engine Journal.

Posted on April 14, 2026

How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence

How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence

Research on language models reveals how brands win or lose in AI-generated recommendations based on association strength.

The post How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence appeared first on Search Engine Journal.

Posted on April 13, 2026

How AI Agents See Your Website (And How To Build For Them)

How AI Agents See Your Website (And How To Build For Them)

Websites built with semantic HTML, accessible patterns, and visible server-rendered content are better positioned for the agentic web.

The post How AI Agents See Your Website (And How To Build For Them) appeared first on Search Engine Journal.

Posted on April 12, 2026

What Pichai’s Interview Reveals About Google’s Search Direction

What Pichai’s Interview Reveals About Google’s Search Direction

Sundar Pichai outlines search as an “agent manager,” signaling a shift from link-based results to task completion and multi-step workflows.

The post What Pichai’s Interview Reveals About Google’s Search Direction appeared first on Search Engine Journal.

Posted on April 11, 2026

Google Answers If Outbound Links Pass “Poor Signals”

Google Answers If Outbound Links Pass “Poor Signals”

Google’s Mueller answers whether links pass negative signals and says unhelpful links may be ignored.

The post Google Answers If Outbound Links Pass “Poor Signals” appeared first on Search Engine Journal.

Posted on April 11, 2026

Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse

Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse

Google’s March core update finished rolling out. A Search Console bug inflated impressions for nearly a year. Pichai warns AI will break software security.

The post Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse appeared first on Search Engine Journal.

Posted on April 11, 2026

What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview

What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview

Explore key takeaways from Sundar Pichai on agentic systems, robotics, and the future of AI-driven search and productivity.

The post What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview appeared first on Search Engine Journal.

Posted on April 11, 2026

Google March Core Update Left 4 Losers For Every Winner In Germany

Google March Core Update Left 4 Losers For Every Winner In Germany

SISTRIX analyzed German search results after the March core update and found uneven visibility shifts across categories, with some site types hit harder than others.

The post Google March Core Update Left 4 Losers For Every Winner In Germany appeared first on Search Engine Journal.

Posted on April 10, 2026

Google’s CEO Predicts Search Will Become An AI Agent Manager

Google’s CEO Predicts Search Will Become An AI Agent Manager

Google’s CEO says that informational queries will become agentic search and that search itself will be an agent manager.

The post Google’s CEO Predicts Search Will Become An AI Agent Manager appeared first on Search Engine Journal.

Posted on April 10, 2026

Why Your New SEO Vendor Can’t Build on a Broken Foundation

Why Your New SEO Vendor Can’t Build on a Broken Foundation

Why inherited technical debt, content quality, and link history limit early SEO gains despite new expertise.

The post Why Your New SEO Vendor Can’t Build on a Broken Foundation appeared first on Search Engine Journal.

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