AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands

AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands

AI’s impact outpaced our ability to measure it in H1 2026. Indig’s citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next.

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Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People

Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People

Set expectations before tactics: parametric standing moves on model generations, responds to being described, and sits in functions nobody measured against it.

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