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Category: SEO

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Posted on January 24, 2026

User Data Is Important In Google Search, Per Liz Reid’s DOJ Filing

User Data Is Important In Google Search, Per Liz Reid’s DOJ Filing

Marie Haynes analyzes DOJ trial documents that reveal how Google’s proprietary freshness signals, spam annotations, and user data power its ranking systems.

The post User Data Is Important In Google Search, Per Liz Reid’s DOJ Filing appeared first on Search Engine Journal.

Posted on January 23, 2026

A Breakdown Of Microsoft’s Guide To AEO & GEO

A Breakdown Of Microsoft’s Guide To AEO & GEO

Microsoft explains what matters for AEO and GEO and details three strategies that influence AI recommendations.

The post A Breakdown Of Microsoft’s Guide To AEO & GEO appeared first on Search Engine Journal.

Posted on January 23, 2026

When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments

When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments

A new paper tests how LLMs select content, and Duane Forrester translates the findings into a practical framework you can validate yourself.

The post When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments appeared first on Search Engine Journal.

Posted on January 22, 2026

Web Governance As A Growth Lever: Building A Center Of Excellence That Actually Works

Web Governance As A Growth Lever: Building A Center Of Excellence That Actually Works

Bill Hunt explains how governance converts complexity into momentum, ensuring digital strategies deliver measurable enterprise value.

The post Web Governance As A Growth Lever: Building A Center Of Excellence That Actually Works appeared first on Search Engine Journal.

Posted on January 22, 2026

A Little Clarity On SEO, GEO, And AEO

A Little Clarity On SEO, GEO, And AEO

The debate over SEO versus AEO/GEO appears to be reaching a consensus.

The post A Little Clarity On SEO, GEO, And AEO appeared first on Search Engine Journal.

Posted on January 21, 2026

Perplexity AI Interview Explains How AI Search Works

Perplexity AI Interview Explains How AI Search Works

Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search

The post Perplexity AI Interview Explains How AI Search Works appeared first on Search Engine Journal.

Posted on January 21, 2026

Case Study: How Entity Linking Can Support Local Search Success

Case Study: How Entity Linking Can Support Local Search Success

Understand why entity linking is becoming a strategic requirement for local SEO in AI search environments.

The post Case Study: How Entity Linking Can Support Local Search Success appeared first on Search Engine Journal.

Posted on January 21, 2026

The Great Decoupling

The Great Decoupling

AI search broke the link between traffic and revenue. This piece explains how SEO creates demand without page views.

The post The Great Decoupling appeared first on Search Engine Journal.

Posted on January 21, 2026

Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries

Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries

New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not

The post Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries appeared first on Search Engine Journal.

Posted on January 20, 2026

Head Of WordPress AI Team Explains SEO For AI Agents

Head Of WordPress AI Team Explains SEO For AI Agents

James LePage, co-lead of the WordPress AI team, explains how SEO applies to AI agent content consumption.

The post Head Of WordPress AI Team Explains SEO For AI Agents appeared first on Search Engine Journal.

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