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Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
The post How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy appeared first on Search Engine Journal.
Nearly half of publisher search traffic has disappeared post-AI Overviews, raising urgent questions about how content gets funded next.
The post Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks appeared first on Search Engine Journal.
Research finds that persona prompts “reliably damage” factual accuracy in certain kinds of tasks but work well in others.
The post Research: “You Are An Expert” Prompts Can Damage Factual Accuracy appeared first on Search Engine Journal.
New ChatGPT citation data shows a small group of domains owns most visibility, while broad, cluster-based pages outperform single-intent content.
The post The Science Of How AI Picks Its Sources appeared first on Search Engine Journal.
Google started rolling out the March 2026 spam update. The update applies globally and to all languages, with rollout taking a few days.
The post Google Begins Rolling Out The March 2026 Spam Update appeared first on Search Engine Journal.
Technical SEO expertise is table stakes. The real skills gap? Business acumen, strategic thinking, and the ability to prove ROI. Here’s what CMOs need.
The post The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore appeared first on Search Engine Journal.
Stop chasing rankings and start building visibility that matters with three practical strategies for SEO in 2026.
The post 3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live appeared first on Search Engine Journal.
Google’s John Mueller responds to a question about search results that display outdated branding for a site that rebranded over ten years ago.
The post Google Responds To Error That Causes Old Branding To Persist In SERPs appeared first on Search Engine Journal.
Google is testing AI headline rewrites in Search using similar language to the earlier Discover test that became a feature.
The post Google Tested AI Headlines In Discover. Now It’s Testing Them In Search appeared first on Search Engine Journal.
Agentic browsers and commerce protocols are redefining how users interact with websites, and who actually completes transactions.
The post From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines appeared first on Search Engine Journal.