Creative People Aren’t Wicked Problems To Solve

Creative People Aren’t Wicked Problems To Solve

Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership otherwise. Don’t fall for it.

The Best New Marketing Metric Since SEO Came Along

The Best New Marketing Metric Since SEO Came Along

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.