YouTube Experimenting With New Features For Analytics Research Tab

YouTube Experimenting With New Features For Analytics Research Tab

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The new features, Watch Interest, Watch Activity and Personalized Insights are intended to help content creators identify areas of interest to their audience. This announcement came via video on YouTube’s Creator Insider channel, which launched in 2017 to provide weekly updates from the site’s creator tech team. New Features Expand Upon Content Development Insights Search Insights was launched with the goal of helping creators develop content around potential topics of interest for […]

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How To Stand Out In Search & Leadership: Advice From Schema App’s CEO

How To Stand Out In Search & Leadership: Advice From Schema App’s CEO

What does it take to rise to the top of search results and stay visible? Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an SEJ podcast episode with Loren Baker: “You must translate your content into the language of search engines.” And that language is schema.org. Adding this to your site makes it easier for search engines to understand your content. But it can be intimidating to learn a new language, let alone do a schema markup. That’s why Martha and her husband, Mark van Berkel, started the Schema App: a tool that takes […]

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