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Category: SEO

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Posted on January 20, 2026

How To Analyze Google Discover

How To Analyze Google Discover

Why Discover success depends on outperforming expected early performance, and how entities, headlines, and images shape long-term credibility.

The post How To Analyze Google Discover appeared first on Search Engine Journal.

Posted on January 20, 2026

Google’s Mueller: Free Subdomain Hosting Makes SEO Harder

Google’s Mueller: Free Subdomain Hosting Makes SEO Harder

Google’s John Mueller explains why free subdomain hosting services attract spam and make it harder for legitimate sites to gain search visibility.

The post Google’s Mueller: Free Subdomain Hosting Makes SEO Harder appeared first on Search Engine Journal.

Posted on January 18, 2026

Google On Phantom Noindex Errors In Search Console

Google On Phantom Noindex Errors In Search Console

Google’s John Mueller acknowledges phantom noindex errors in Search Console reflect hidden indexing signals surfaced during Googlebot access.

The post Google On Phantom Noindex Errors In Search Console appeared first on Search Engine Journal.

Posted on January 16, 2026

SEO Is No Longer A Single Discipline

SEO Is No Longer A Single Discipline

Duane Forrester explains why SEO still has a core, but no longer fits into a single lane as discovery multiplies across systems and interfaces.

The post SEO Is No Longer A Single Discipline appeared first on Search Engine Journal.

Posted on January 16, 2026

Survey: Publishers Expect Search Traffic To Fall Over 40%

Survey: Publishers Expect Search Traffic To Fall Over 40%

A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand.

The post Survey: Publishers Expect Search Traffic To Fall Over 40% appeared first on Search Engine Journal.

Posted on January 16, 2026

Building A Brand Is Not A Strategy, It Is A Starting Point

Building A Brand Is Not A Strategy, It Is A Starting Point

“Build a brand” is incomplete advice. This article explains how SEO actually contributes to visibility, trust, and long-term demand.

The post Building A Brand Is Not A Strategy, It Is A Starting Point appeared first on Search Engine Journal.

Posted on January 14, 2026

Google Downplays GEO – But Let’s Talk About Garbage AI SERPs

Google Downplays GEO – But Let’s Talk About Garbage AI SERPs

Google offers advice about chunking content for SEO but is that really the conversation we should be having right now?

The post Google Downplays GEO – But Let’s Talk About Garbage AI SERPs appeared first on Search Engine Journal.

Posted on January 14, 2026

Search Marketing’s Insight Gap: When Automation Replaces Understanding

Search Marketing’s Insight Gap: When Automation Replaces Understanding

Learn why automation without strategic interpretation creates an insight gap, and how marketing leaders can close it.

The post Search Marketing’s Insight Gap: When Automation Replaces Understanding appeared first on Search Engine Journal.

Posted on January 13, 2026

Agentic Commerce: What SEOs Need To Consider (ACP & UCP)

Agentic Commerce: What SEOs Need To Consider (ACP & UCP)

Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior.

The post Agentic Commerce: What SEOs Need To Consider (ACP & UCP) appeared first on Search Engine Journal.

Posted on January 10, 2026

SEO Pulse: Core Update Favors Niche Expertise, AIO Health Inaccuracies & AI Slop

SEO Pulse: Core Update Favors Niche Expertise, AIO Health Inaccuracies & AI Slop

This week’s SEO Pulse highlights the tensions emerging as search engines tighten quality standards for sites while defending their own AI outputs.

The post SEO Pulse: Core Update Favors Niche Expertise, AIO Health Inaccuracies & AI Slop appeared first on Search Engine Journal.

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